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The article examines mobile’s impact on the B2B market, specifically challenges mobile presents banks in terms of SMB loan opportunities. 

Only 2 % of banks with between $50 million and $15 billion in assets offer apps specifically for businesses.

“’In an absolute sense, small business loans on the balance sheets of banks are down about 20 percent since the financial crisis.’ If banks fail at the first hurdle — making loan access easy — the customer will be less likely to engage the bank for their other needs. This relationship degradation can lead to a lowering of long-term client value.”