Austin, TX, May 31, 2017
Malauzai Software, a leader in mobile and internet banking, today released its monthly Monkey Insights “little-data” report, the report where an overwhelming amount of big data surrounding Mobile Banking and Internet Banking is broken up into digestible analytic “factoids” that are called little data. The report highlights key trends in Internet and mobile banking usage based on May 2017 data for 435+ banks & credit unions, covering 13.9 million logins from 765,000 active Internet and Mobile Banking users.
This report specifically looks at Digital Banking and which of the primary channels is used most, Internet or Mobile. We define Internet Banking as digital banking access via a browser, using LEGACY Internet Banking technology as opposed to Mobile Banking native apps, purpose built for a specific platform.
- Mobile Active Users Surpass 50%. This is really, really big. 54% of active users of digital banking use Mobile Banking. Now we can say a majority of customers and members are using the mobile channel. For the best in class financial institutions, this number is even higher reaching over 71%, which means these financial institutions must have a mobile offering that a) has parity with Internet, and b) is compelling and easy to use.
- Best FI’s = 71% Mobile & 45% Mobile Only! What does the best in class look like when tracking Digital Banking usage levels? First, they have more mobile users than Internet; 72% active Mobile and 56% active Internet. Second, they have almost 45% mobile only users, yes, these folks stopped using the old tired LEGACY Internet Banking solution all together. For the financial institutions in this class, Mobile Banking leads the charge. Internet is in second place, a full 35% behind. This is a picture of the future.
- Internet Banking Still Critically Important with 75% active usage. On average, 75% of users are still using the good old LEGACY Internet Banking. Desktop Internet Banking is still important, and yes, this includes laptops as recently we were asked if a laptop was a mobile device, cheeky reporter!!! Yes, people are flocking to Mobile Banking and yes, they still use Internet Banking. As stated above, the best FI has about 55% of their Digital Banking users using Internet Banking. But there are ominous signs here too. 65% of FI’s tracked still have over 85% of their digital Banking active users still using Internet Banking. This clearly means in these cases, mobile is under developed, or potentially under marketed.
- Mobile Only. Another big story is mobile-only. The best in class financial institution (FI) now has 44% of its end-users who exclusively use the mobile channel. The average is 25% which means that one out of four end-users are exclusive to the mobile channel. Now that mobile is equal to Internet in terms of functionality, this statistic will only grow.
- Internet Banking ONLY. Another measure is how many end-users are exclusive to the Internet Banking channel, this is the reverse of mobile only end-users. On average 45% of active digital bankers are exclusive to the Internet channel. The best in class FI is 28% meaning they are doing quite well, with only one in four choosing to stay exclusively on desktop Internet Banking.
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