Malauzai Software, the Austin, Texas-based digital banking firm, takes a different approach to mobile strategy. They believe, a MOX™ (mobile only experience) boosts customer and member engagement and optimizes the digital channel for the members and customers. On average, a typical bank or credit union has 25% of their end-users exclusive to the mobile channel. Best-in-class is 45% mobile-only.
“That’s why we call it ‘mobile-only’ and not mobile-first, because so many people use the channel exclusively,” said Robb Gaynor, CPO for Malauzai. “Financial institutions that migrate to a true platform are able to further engage, while significantly driving down overall digital banking costs by 35%.”