512.123.4567 sales@malauzai.com


Spring 2015 Edition

Happy Spring and thanks for reading Monkey Connect, designed to keep you in the loop on product updates and support information as well as offer industry insights and tips. Throughout this issue, you’ll learn more about our MOX Everywhere™ suite of banking products. MOX enables mobile banking on smartphones, tablets, desktops, and soon, wearables. From consumer to business to employees, we support your entire institution. We’ve been busy here at the zoo and we’re happy to share what we’ve been working on — groundbreaking product roadmap items like SmartwebApps and SmartwearApps, valuable new partnerships, and conferences where we get to reveal new technology while furthering our education.

Again, this is your newsletter so please feel free to provide feedback and let us know what you’d like to hear more about!

» Check out previous editions of Monkey Connect

Product Management & Marketing

Product & Marketing

Since the last newsletter, we’ve been pretty busy with the product roadmap. Check out what’s new:

Apple Watch

As part of our MOX Everywhere™ suite of banking products we are excited to announce that when the Apple Watch launches on April 24, eight lucky Malauzai customers will be part of a select group of innovative financial institutions to be first in the U.S. with an app ready for the watch. We call them SmartwearApps.

Version one features will include the ability for end-users to check balances, view transaction history for all available accounts, and access a branch locator. It will also offer advertisement /educational space for the institution. The app provides multi-language capability to support English and Spanish-speaking users. If you are interested in learning more about SmartwearApps for your institution, please contact Tanner Mayo at tanner.mayo@malauzai.com.

Open new bank accounts

  • ID scanning to pre-fill user information
  • Customizable workflow driven process

Woohoo! You’ll notice you can add accounts for existing bank customers

Picture Pay Enhancements

  • Payee management (manually add, edit, and delete payees)
  • Recurring payments
  • View details of scheduled payments
  • View details of historical payments
  • Edit scheduled payments
  • Delete schedule payments
  • View bill image (if used for payment)

Person to Person Payments (P2P) with Payveris – Send money via email and SMS (ask about our P2P Promotion)

Customer Profile Edits – Ability for user to change email/phone/address

Account Details – Ability for user to view routing number and account number

Account Alerts – Set text alerts for debit card transactions, deposits and balances

Wow, you now have statement viewing!

Guardian Analytics – Fraud prevention using customer behaviors in the app

Hey, convenience and good looks — enjoy UX enhancements!

Buzz Points Integration – Builds stickiness and stronger communities by incenting captive audiences with rewards for visiting local businesses

Got Android tablet optimization?!

How about Touch ID integration?!

SmartApp for Small Business

Did you know that MOX Everywhere supports your entire financial institution from consumer, to business to employees? We are pleased to share that a new product will soon be available to support your small business users on both desktop (SmartwebApps) and SmartApp. Our goal is to arm you with a differentiating solution that serves the needs of your small business customers. Be on the look out for summer availability.


Simple feature-set focused on light entitlements, payments & receivables New services available to retail customers TOO

  • Household Entitlements
  • Wire Transfers

Staying One Step Ahead with IBM Security Trusteer Mobile Solutions

There will soon be more cell phones on the planet than people. And more people are migrating to mobile services, especially to mobile banking. With the unique capabilities of IBM Security Trusteer mobile solutions, your mobile channels can be kept more secure and you will remain one step ahead. Talk to Tanner Mayo, relationship manager, to get more info on upcoming releases, and how to get your apps updated to the latest and greatest.




  1. We share great insights around mobile banking, financial industry trends, and how to stay customer-focused.
  2. It will give you an excuse to get online and be active on your social media accounts. You can even simply repost content we share that would be relevant to your audience.

Twitter  LinkedIn  Facebook

When we talk about making banking easier for consumers, we have to look beyond the technology itself and think about how we create awareness. How do we let people know we have really awesome banking apps that make things so much more convenient? How do we get the technology into consumers’ hands? And what does being relevant mean when it comes to marketing and sales messages?

One easy way to create awareness and strengthen your brand is through social media.

User generated content in social helps so link back to your social profiles often.

Social cues/listening relates to sales

If your social media manager knows how to listen to cues, you can generate leads. For example, if someone posts about getting a new job, now you can talk to them about their wealth management portfolio. If someone posts about needing a new car, talk to them about an auto loan. If someone gets married, time to talk about a home loan. By listening to social media conversations you can create targeted/personalized email campaigns as well as ads. The cues are the same, they’re just ripe for the picking in different channels now. This is where creating relevant marketing messages happens.

In-app social Sharing/Refer-a-Friend

A really handy feature that supports social media strategy is Malauzai’s Social Sharing/Refer-a-Friend solution. Social Sharing enables peer-to-peer marketing, which has become increasingly important and effective. It helps FIs increase word-of-mouth and stand out from the competition. Word-of-mouth recommendations from peers influence buying decisions. Often times, friends trust each other more than they trust businesses so when someone follows you on social media and/or refers you to a friend – that’s powerful. It’s an immediate endorsement that lends you credibility. Social Sharing/Refer-a-Friend can positively influence your online reputation and breadth of voice. It helps you:

  • Strengthen your brand via social channels
  • Extend your brand reach & create your digital footprint
  • Be where consumers are; connect, engage, & develop loyalty

Additionally, the SmartApp offers the option for end users to post a status update to their own Facebook page with whatever message they want! For example, a message FIs might share with their customers/members could look something like this:

Did you just make the final payment on your car? Brag a little, you earned it! Share an update right from your banking SmartApp to let your friends know the good news and see who wants to celebrate tonight!

» Get more information

Product Delivery & Support

It is always an exciting time to create and distribute a mobile banking platform to customers/members. However, one of the most important components of this process that often doesn’t get enough attention is the employee training. In order to facilitate a smooth rollout, it is a great idea to train employees to know the product inside and out and to be able to serve as the experts when customers have questions about the new applications. Even if you’ve had your SmartApp for a while, it’s a good idea to revisit training to make sure everyone is comfortable and up to speed. And any time you add a new feature or there’s a new release you should spend some time on training.

Some things to consider when conducting training:

  • Have as many employees as possible to participate in testing the applications
  • Half of the testers should use a formal test plan to ensure that as many “real life” scenarios are tested in a thorough manner
  • Half of the testers should NOT use the test plan (your customers will not have a test plan and we want to know that the SmartApp is intuitive)
  • The testers should represent the general population (tech savvy and novices, multiple devices, multiple account types, etc.)
  • Have the employees actively participate in creating a FAQ document and make sure all employees can answer the questions
  • Use the test application to demo the application to those who have not participated in testing
  • Delay the mass marketing efforts to a few weeks after the SmartApp is live in stores in order to do a “Friends and Family” secret rollout

Do yourself a favor and keep your team engaged! Follow these steps and you will have a great SmartApp launch!

Relationship Management


Mobile Strategy Tip

One of the most important metrics that an Institution can track in our REBA (Real-time End-User Behavioral Analytics) engine is the number of Active users to Registered Users. This is a helpful metric that reflects the usefulness and adoption of the SmartApp within your customer/member base. As you launch new features and updates, we find that our most successful customers see a 3-4% lift on average in active user rates. For example, adding a feature like Person-to-Person (P2P) payments might be interesting to a new set of users that will use the SmartApp solely to take advantage of this feature. These users can be considered “Net New” & will often take advantage of many other features in the SmartApp. Broadening the mobile offering with quality features is the best way to increase the active user count. Top enhancements include Remote Deposit Capture, P2P, Picture Pay, Local Rewards (Buzz Points) & PFM (Geezeo).

Customer Spotlight

First United Logo

Partnering with Payveris, Malauzai worked with First United Bank to launch the bank’s P2P (Person to Person) payments, or Pay It Now feature. The $1.2 billion bank is meeting people where they are today to remain on the cutting edge of mobile innovation. “More consumers are turning to alternative payment providers to meet their needs, cutting the bank out of the transaction,” said Kevin Carson, chief technology officer of First United Bank. “By working with Malauzai and Payveris, our bank will be the trusted destination for customers seeking quick P2P payments.”

The mobile channel is an exciting one because it will continue to grow and evolve based on the changing needs of consumers over time. First United Bank appreciates the need to continue to offer mobile services that are convenient, quick, and easy to use. In addition to keeping their website up to date with app updates and enhancements, First United also looks to social video-sharing site, YouTube, to create brand awareness and promote their mobile solutions.

This is a great example of a video that’s both instructional and promotional — really serving the same purpose — to share with their customers and potential customers how the app makes personal banking easier.

If you have interest in scheduling a discussion or adding new features to your SmartApp like P2P, please contact Tanner Mayo via email at tanner.mayo@malauzai.com or by phone at 512-787-1996.

Picture Pay

If you have the Picture Pay feature in your SmartApp, we would love to hear from you. Please share Picture Pay stories from your team or feedback from your users. Just drop me a note at tanner.mayo@malauzai.com and let me know what you like, overall experience and what areas can be improved. We will share these with our friends at Allied Payment Network to ensure that we continue to deliver the best experience possible.

The Zoo Spotlight

Not only are our customers amazing but our team members are too. Without these monkeys we couldn’t continually delight the financial institutions who partner with us.

Thank you, team, for a job well done!

Craig Agulnek

Director, Product Management


Joined Malauzai in October 2012

Craig oversees the successful formulation and execution of product strategies to deliver innovative solutions to community financial institutions. Craig is responsible for managing Malauzai’s existing products and developing new offerings based on market needs and trends.

What do you love most about what you do?

Introducing exciting products is very gratifying. Also, every day is different here at Malauzai and that certainly keeps things exciting.

Life before Malauzai

Craig worked across various industries prior to Malauzai but has maintained a focus on delivering leading-edge technology solutions.

What is something we might not know about you?

I received my bachelor’s and master’s degrees from The University of Texas at Austin, McCombs School of Business.


UT football, NFL, travel.

Galen Rutledge

UX Designer


Joined Malauzai in May 2014

Galen is part of the beta UX team, working closely with developers and product managers to implement new ideas, designs, and features.

What do you love most about what you do?

I get to spend my time designing beautiful apps and delivering them to the world. There’s nothing better!

Life before Malauzai

Prior to Malauzai, Galen cofounded a start-up branding firm in Athens, GA, specializing in graphic design, web development and social media management.

What is something we might not know about you?

I’m an avid hockey fan – specifically of the Chicago Blackhawks


Playing drums, growing mustaches and exploring the city with my beautiful wife. I’m also an active member in the local University of Georgia Alumni Group (GO DAWGS!)

Craig Schumacher

QA Engineer


Joined Malauzai in August 2014

Craig tests the functionality of new applications and identifies bugs to ensure a seamless experience for end-users.

What do you love most about what you do?

I enjoy playing around with all of the apps and trying to come up with creative new ways to break them.

Life before Malauzai

Prior to joining Malauzai, Craig worked for Social Security Disability and assessed disability applications that were submitted. Craig also worked for AIG as a business/QA analyst.

What is something we might not know about you?

A month or two before starting at Malauzai, I was at a Kansas concert in San Antonio. I won a contest to get an autographed guitar from the band and meet them after the concert.


Hiking, making and drinking beer, watching bad movies (and good ones too), playing my bass guitars, listening to music.

Trent Earl

Web Engineer


Joined Malauzai in March 2014

Trent leads the web team by keeping abreast of new and emerging web technologies while ensuring the product retains the quality and reliability Malauzai’s customers demand.

What do you love most about what you do?

Making useful things & employing the best possible craftsmanship.

Life before Malauzai

Prior to joining Malauzai, Trent worked at a number of startups in Austin and throughout the southeast. From indie movies to wedding registries to politics, Trent has built solutions for various industries.

What is something we might not know about you?

How good I am at roller skating.


Being outside, bikes, and boats.

Pam Frimer

Senior Software Engineer


Joined Malauzai in March 2014

Pam is responsible for new feature development on the infrastructure team.

What do you love most about what you do?

I love problem-solving and implementing strong solutions for our customers.

Life before Malauzai

Pam’s extensive experience includes working at IBM on OS/400 and ACI Worldwide doing branch banking development. Pam also spent time at Digital Insight and Western Asset Management.

What is something we might not know about you?

I’ve been sky diving and bungee jumping in New Zealand.


Dog sports, particularly agility and nose work; walking and hiking.

Did You Know?

REBA Benchmarking Coming Soon!

An important part of any mobile strategy should be ongoing measurement of usage and success. As an enhancement to your existing REBA reports, we will be adding scorecard and benchmark reports to help you monitor key performance indicators across your digital banking channels.

These new reports provide ability to track success with real-time actionable data to drive ROI and transform your business into a best in class institution. Stay tuned for more information.

News & Events


Leapfrogging to Improved Remote Delivery Solutions, March 2015

Malauzai and Payveris Bring Next-Day Payments to First United Bank, March 2015

Seven Mobile Payments Strategies, January 2015

Malauzai Launches SmartMarketing to Help Customers Grow Mobile Adoption, December 2014

Bankers as Buyers is here! Free download of the annual report is available. This report provides ideas and concepts from industry experts and influencers and focuses on key trends impacting the financial industry this year.

American Banker – Best Banks to Work For 2014, November 2014




Customer New Features Webinar April 9

Bank Director Growth & Innovation Conference– April, New Orleans

The Great New England CU Conference April, MA

Cooperative Credit Union Association April, MA

Visit our events page regularly to keep up with #moeonthego and tag us @MalauzaiMonkeys on Twitter to show us your #moesighting pics! We can’t always keep up with that monkey … we need your help.

Monkey Insights

Monkey Insights Benchmark Report March 2015

Monkey Insights Feb 2015

Monkey Insights Dec 2014


Monkey Chatter

Be sure to check out our blog, Monkey Chatter, to stay up to date on mobile banking and industry trends. The latest blog happens to be about, oh, just us building for Apple Watch. No big deal.