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SmartwebApps provide a consistent, mobile only banking experience across channels, reduce digital costs

July 19,2016

AUSTIN, Texas–(BUSINESS WIRE)–Malauzai Software, a provider of mobile and Internet banking SmartApps® for community financial institutions, today announced that more than 25 banks and credit unions have selected its SmartwebAppsTM for the desktop as an extension of their mobile offerings. SmartwebApps brings the “mobile only experience” (MOX™) of a native mobile banking application to advanced browsers and complements existing Internet Banking.

Robb Gaynor, chief product officer for Malauzai, said, “As community financial institutions seek new ways to reach potential customers and members and better serve existing ones, SmartwebApps is an ideal complement to Internet banking that leverages the cool interface and convenient functionality of mobile to deliver an optimal desktop experience. With SmartwebApps, the traditional cumbersome, Internet banking functionality is updated, and additional, unique features are added, creating a better solution for the end-user. These financial institutions are also saving money, as they only pay once for each customer or member, reducing their overall digital bill.”

Consumers using an advanced browser on any type of device can access their bank account details, perform transactions and enjoy a native SmartApp mobile experience with SmartwebApps. This extends the reach of a bank or credit union’s mobile offering to include devices not currently supported with native apps. SmartwebApps are simple for financial institutions to launch and support and allow banks and credit unions to reach a greater number of customers and members with an easy-to-use mobile experience.

“Almost 20 years ago we started Security First, well before online banking had even gained mainstream traction,” said Chip Mahan, chairman and CEO of Live Oak Bank. “Of course at the time we had some inkling of how important Internet banking would be, but not to the extent of where it is has grown today. It’s great to see young companies such as Malauzai take on the challenge of redefining and redesigning what today’s online banking experience should look and feel like. I am excited to see where this goes not only for our business, but also in setting new standards for our industry and elevating the overall customer experience.”

Malauzai’s flexible path to installation for SmartwebApps enables banks and credit unions to select the approach that best suits their needs. From reaching Android tablet or Windows Smartphone users to debuting the solution only for employees to even offering new customers a preview of what Internet Banking will look like in the future, the choice is up to the bank or credit union. SmartwebApps offer each financial institution options for best complementing its current Internet offering without requiring a lengthy conversion.

Somerset Trust Company and Hope Credit Union are also along the financial institutions that have replaced former systems by migrating their Internet banking to SmartwebApps. Additional implementations are already planned for this summer and fall. To date, the solution has been well-received by customers and members of the financial institutions using SmartwebApps. Whether an institution runs SmartwebApps to expand to Windows Smartphones or undergoes a full Internet banking conversion, banks and credit unions continuously report monthly costs savings and positive consumer feedback on the improved digital channel experience.

About Malauzai Software

Malauzai was incorporated in 2009 in response to the growing demand for a technology company that could provide innovative mobile solutions for community financial organizations. As a cool company in a cool town with a focus primarily on community financial institutions, Malauzai provides Consumer, Small Business, Employee SmartApps, SmartwebApps and SmartwearApps that enhance the customer experience for mobile and Internet banking, ultimately resulting in increased value for financial institutions.